Samara is a Filipino clothing brand that embodies the essence of modern femininity—bold, romantic, and unapologetically personal.
Samara aimed to boost brand awareness and grow the follower base on Instagram and Facebook. Additionally, the campaign aimed to increase engagement by creating visually appealing and engaging content tailored to the target audience. An ad plan was developed to effectively target specific audience segments and interests. Gathering audience insights was also essential to refine future strategies and ensure alignment with customer preferences.
The paid advertising strategy focused on leveraging Facebook and Instagram as primary channels to engage the target audience through visually compelling content. Budget allocation was managed flexibly to support the creatives and adapt based on campaign performance. Strong calls-to-action (CTAs) such as “Send Message” encouraged followers to engage with Samara’s posts.
From September to October 2024, there was a substantial increase across all key metrics. Total reach increased by 132.9K%, reflecting improved visibility and awareness. Interactions increased by 100%, with interactive content driving substantial engagement throughout the campaign. Additionally, organic engagements increased by 1,600%.
The brand experienced a 100% increase in followers, gaining 371 new followers entirely through paid campaigns. This growth underscores the effectiveness of our targeted paid strategy.